Trade Fair 2026
MFCC Malta Trade Fair, 24 June onwards. The campaign that matches the moment.
Daniel Bajada steps into Group CEO during this fair window.
€12 per month subscription. New commercial entity. Public debut.
Finite take-up curve. Highest-intent quarter Bajada will see this year.
Each of these alone is a campaign. Together they are a category-defining quarter for Bajada Group, if we move now.
BNE as the brand. Daniel as son of founder. Printed walls. Phone number on a vinyl banner. Same stand concept as 2018.
Worked once. Will not survive a Group CEO appointment and a subscription product launch.
Bajada Group as master brand. Daniel as Group CEO. BNE is one division. Water Pro is a launching division. Solar, Battery, Heat Pump are product zones underneath.
Daniel's new title gets a footprint that matches it.
Warm amber. Rooftop photography. "Solar = zero bill."
Graphite and teal. Night-time interiors. "Battery = AC stays on."
Slate blue. Utility-room shots. "Half the bill. Same warmth."
Mineral blue, chalk white. Subscription messaging. €12 per month.
Lead form on tablet. GHL pipeline tag. The system Bajada has never had at a fair.
Solar panels on the roof to keep footprint clean. Photo backdrop and hospitality at the centre.
The anticipation arc.
5 hook stack ad creative live across Meta + Google.
Daily content rhythm.
The cascade.
60 days end-to-end. 250+ posts. The fair fuels content into Q4.
Not re-charged in this proposal.
Separate from any TGB quote.
Incremental one-off scope, fair-specific.
| Line | Cost |
|---|---|
| Trade Fair Strategy + Project Management | €700 |
| Stand Layout (12×6m floor plan + materials spec + lighting brief) | €1,050 |
| Stand Graphic Design (4 zones + fascia + LED 90-sec loop + collateral) | €2,580 |
| Trade fair landing page (basic, single page) | €590 |
| Creative production (3 to 5 hero ad units, EN only) | €705 |
| GHL lead capture form + 1-email auto-reply | €250 |
| Subtotal | €5,875 |
| Retainer discount (15%) | −€880 |
| TOTAL | €4,995 |
Retainer clients only. Discount honours your monthly commitment to TGB.
| Line | Cost |
|---|---|
| Trade Fair Strategy + Project Management (full) | €1,760 |
| Stand Layout (full design lead, floor plan, lighting, traffic flow) | €1,410 |
| Stand Graphic Design (full system, 4 zones + LED + photo backdrop + sweepstakes + collateral) | €3,290 |
| Trade fair landing page (with calendar booking widget) | €820 |
| Creative production (full hook stack + 3 Maltese variants + post-fair retargeting, ~15 units) | €1,650 |
| Editorial content templates (60-day cascade design system) | €590 |
| 5-email post-fair nurture sequence in GHL | €590 |
| On-site content crew (Kim + Kurt, 1 fair day, keynote + testimonial capture) | €590 |
| Post-fair full performance report + Q3 recommendations | €820 |
| GHL fair-specific lead capture + pipeline config | €230 |
| Subtotal | €11,750 |
| Retainer discount (15%) | −€1,755 |
| TOTAL | €9,995 |
Recommended tier. The campaign matches the stand.
| Line | Cost |
|---|---|
| Water Pro interest-capture landing page (/waterpro, €12/mo offer preview, comparison vs bottled, interest signup form) | €1,400 |
| Water Pro on-stand zone (layout, headline positioning, demo flow, dispenser placement) | €1,170 |
| Water Pro creative production (€12/mo hook: static + reel pair + carousel + Maltese variant) | €940 |
| Water Pro interest nurture (5-email post-fair conversion sequence) | €590 |
| Subtotal | €4,100 |
| Retainer discount (15%) | −€605 |
| TOTAL | €3,495 |
Launch identity (logo, lockup, palette, type, brand guide) already complete and paid. Not re-charged here.
Water Pro benefits at no extra cost from BNE-side investments: fair landing page, GHL form, on-site crew, stand fascia, project management.
Stand is the headline. Campaign is minimal. Water Pro launches with proper landing page and zone.
Full stand lead. Full campaign. On-site crew. Post-fair retargeting and nurture. Water Pro launches properly.
If Water Pro launch slips to Q3 or Q4. Bajada fair still happens, Water Pro headline zone replaced with existing Bajada Water messaging.
Decomalta build (~€8K), ad spend, freebies and hardware are separate Bajada-side costs.
Stand layout direction, hook stack approval, Water Pro subscription scheme details from Daniel.
Stand layout signed off. Print-ready files to Decomalta. Landing page wireframes approved.
Meta and Google campaigns running. Daniel pre-shoot footage in edit. Landing pages live.
Stand open. Geo-targeted ads firing. Daniel keynote slot 1. Lead capture live.
Stand close. Post-fair nurture triggers. Retargeting tail starts. Cascade content begins.
"Ask the CEO" series shipped. 3 PR placements landed. Performance report delivered with Q3 plan.
Confirm by Wednesday 27 May. Production starts the following Monday.
The campaign that matches the moment
One yes by Wednesday 27 May. The eight weeks that follow turn this fair into Bajada Group's launch moment for 2026.
Stephen Ellul · Founder and Managing Director
stephen@thegrowthbully.com · +356 79 799 223
The Growth Bully Ltd · First Floor, London Office, Triq il-Monsinjur Dandria, Msida MSD 1320