Trade Fair 2026
MFCC Malta Trade Fair, 24 June onwards. The campaign that matches the moment.
Daniel Bajada steps into Group CEO during this fair window.
€12 per month subscription. New commercial entity. Public debut.
Finite take-up curve. Highest-intent quarter Bajada will see this year.
Each of these alone is a campaign. Together they are a category-defining quarter for Bajada Group, if we move now.
BNE as the brand. Daniel as son of founder. Printed walls. Phone number on a vinyl banner. Same stand concept as 2018.
Worked once. Will not survive a Group CEO appointment and a subscription product launch.
Bajada Group as master brand. Daniel as Group CEO. BNE is one division. Water Pro is a launching division. Solar, Battery, Heat Pump are product zones underneath.
Daniel's new title gets a footprint that matches it.
Warm amber. Rooftop photography. "Solar = zero bill."
Graphite and teal. Night-time interiors. "Battery = AC stays on."
Slate blue. Utility-room shots. "Half the bill. Same warmth."
Mineral blue, chalk white. €12 per month. Full-width fair-facing front.
Symmetrical. One station each end. Lead form on tablet, GHL pipeline tag, instant routing to right sales rep.
Flag-style panels on left + right edges. Tell visitors what is inside before they reach the front face, regardless of approach direction.
Symmetrical layout. Reads equally from both aisle approaches. Side wayfinding banners catch visitors approaching from either direction.
The anticipation arc.
5 hook stack ad creative live across Meta + Google.
Lead capture system live.
The cascade.
60 days end-to-end. 250+ posts. The fair fuels content into Q4.
Not re-charged in this proposal.
Separate from any TGB quote.
Incremental one-off scope, fair-specific.
| Line | Cost |
|---|---|
| Trade Fair Strategy + Project Management | €1,400 |
| Stand Layout (12×6m floor plan + materials spec + lighting brief) | €1,200 |
| Stand Graphic Design (4 zones + fascia + LED 90-sec loop + side wayfinding banners + collateral) | €2,400 |
| Landing Page + CRM Integration + Automation Sequence ⭐ | €2,800 |
| Fair-specific ad creative (5 hero units, EN only) | €800 |
| GHL lead capture form + pipeline routing | €220 |
| TGB Services Subtotal | €8,820 |
| Retainer discount (15%) | −€1,325 |
| TGB Services Final | €7,495 |
| Print Production (pass-through, at cost) | €2,500 |
| PACKAGE TOTAL | €9,995 |
Single number. Includes print production. Retainer discount applied to TGB services only.
Full design + dev at /tradefair2026. Calendar booking widget. Three product CTAs. Mobile-first.
GHL pipeline + tagging. Auto-routing to the right sales rep by interest type. Real-time lead-scoring dashboard. Every form fill = instant sales notification.
5-email post-fair nurture. Behaviour-triggered branches. Drives to demo booking or Water Pro subscription. Builds inside GHL, runs forever.
Every lead the fair captures becomes a customer. Or it does not. This is what decides.
Included in the €9,995 package. Asset stays with Bajada beyond the fair.
| Line | Cost |
|---|---|
| Water Pro interest-capture landing page (/waterpro, €12/mo offer preview, comparison vs bottled, interest signup form) | €1,400 |
| Water Pro on-stand zone (layout, headline positioning, demo flow, dispenser placement) | €1,170 |
| Water Pro creative production (€12/mo hook: static + reel pair + carousel + Maltese variant) | €940 |
| Water Pro interest nurture (5-email post-fair conversion sequence) | €590 |
| Subtotal | €4,100 |
| Retainer discount (15%) | −€605 |
| TOTAL | €3,495 |
Launch identity (logo, lockup, palette, type, brand guide) already complete and paid. Not re-charged here.
Water Pro benefits at no extra cost from BNE-side investments: fair landing page, GHL form, on-site crew, stand fascia, project management.
Fair fully delivered. Water Pro launch slips to Q3. Headline zone uses existing Bajada Water messaging instead of the new subscription product.
Fair fully delivered AND Water Pro launches publicly with proper landing page, on-stand zone, creative, and post-fair nurture. Three convergent moments locked.
Decomalta build (~€8K), ad spend, freebies and hardware are separate Bajada-side costs.
Stand layout direction, hook stack approval, Water Pro subscription scheme details from Daniel.
Stand layout signed off. Print-ready files to Decomalta. Landing page wireframes approved.
Meta and Google campaigns running. Daniel pre-shoot footage in edit. Landing pages live.
Stand open. Geo-targeted ads firing. Daniel keynote slot 1. Lead capture live.
Stand close. Post-fair nurture triggers. Retargeting tail starts. Cascade content begins.
"Ask the CEO" series shipped. 3 PR placements landed. Performance report delivered with Q3 plan.
Confirm by Wednesday 27 May. Production starts the following Monday.
The campaign that matches the moment
One yes by Wednesday 27 May. The eight weeks that follow turn this fair into Bajada Group's launch moment for 2026.
Stephen Ellul · Founder and Managing Director
stephen@thegrowthbully.com · +356 79 799 223
The Growth Bully Ltd · First Floor, London Office, Triq il-Monsinjur Dandria, Msida MSD 1320